Fading sign, Soperton, Ga.

Old horse and mule business, Soperton, Ga.
Old horse and mule business, Soperton, Ga.

This fading old Coca Cola sign is on the side of a brick building in Soperton, Ga., a town of just over 3,000 people in Truetlen County in the middle of Georgia.  VanishingSouthGeorgia.com photographer Brian Brown says it’s part of an ad for horses and mules.

According to a post on Brown’s site, the top of the sign was covered by a Firestone sign until just a few years ago.  The building most recently housed a retail business that had the franchises for Firestone tires, Snapper, Zenith, GE and more.  The original building reportedly was a horse and mule operation owned by a local political and business leader.

The county is home to about 6,700 people, two-thirds of whom are white.  Some 26 percent of the population live at or below the federal poverty line.  In the town of Soperton, more than 31 percent of people live below the poverty line.

Copyrighted photo by Brian Brown.  All rights reserved.

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